The object of the game is to collect pairs (two cards with the same picture)
Shuffle the cards and place them face down in a seven by four grid with space between as shown in the photo.
Each player turns any two cards face up, so all the players can see them. If they are not a pair then they are put face down again in the same place. Players try to memorise where different pictures are. When a pair of the same pictures are turned face up by a player, then that player collects both the cards and has another go.
The game is finished when all the cards have been removed. The player who has removed the most pairs wins.